2026-04-10
Every canned drink on a retail shelf — energy drinks, sparkling waters, craft beers, RTD coffees — was manufactured somewhere. Most of them were not produced by the brand that sells them. Instead, they were made under an arrangement called OEM: Original Equipment Manufacturing. If you are building a beverage brand in 2026 and want to put your product in a can without owning a factory, understanding canned beverage OEM is the single most important concept to master before you spend a dollar.